Career In Digital Marketing: Perfect Guide 2022

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Are you looking for a job in digital marketing? If yes, we are here to tell you different ways to start your digital marketing career and get the right job. Digital marketing has significantly impacted the lives of people and businesses globally. Do you remember the last time you sat in front of the television and watched your favourite ad? Exactly, this is how digital marketing has evolved people and their lives. Now, you can easily watch it on your phone using the Internet.

Nevertheless, we want you to know that having the right and precise information about career opportunities is essential in this field. But with many jobs available in the industry, how do you know which one is the right choice to start a career in digital marketing? Here is a complete guide to building a successful digital marketing career. We will try to answer all the queries to take you one step closer to making the right choice. So, let’s start with what digital marketing is!

What Is Digital Marketing?

Digital marketing, also known as online marketing, is the process of marketing products and services with the help of digital channels to increase customer awareness. It includes everything, from launching products on social media to creating a website.

In simple terms, it is the promotion of brands to connect with potential customers using the Internet or other mediums of digital communications. For example, web chats, social media posts, podcasts, campaigns, posters etc. Besides, it is a broad marketing and communication field that offers numerous opportunities to start a career in digital marketing.

Why Should You Choose A Career In Digital Marketing?

Here are some reasons to start your career in digital marketing:

Creative Field

You are often unaware of your abilities but get to know them through practice. Just like that, digital marketing is a creative field, and if you have an innovative mind, this is exactly where you need to be. Web designing, graphic designing, animations, or social media marketing can be your calling since these fields require creative minds and unique ideas that make the brands stand out. Apart from this, starting your career in digital marketing can be an excellent opportunity for you to showcase your talents.

Increasing Demand And Job Options

Digital marketing is a rapidly growing industry. As the industry grows and changes, there is always something new to learn and experience. However, based on resources, the number of digital marketers is relatively less than the jobs available, especially in the agencies. With the rise in market demand, there are many job opportunities that have a lot to offer.

Multiple Specialisations

Digital marketing is a vast field with many tasks that one person cannot perform. Each specialisation is equally important, which makes them skilled in a specific sector. There are several career options available, which you can choose based on your interests and skills. Some examples are social media marketing, content marketing, search engine optimisation, search engine marketing, web designing, email marketing, business analytics, etc. Hence, if you want a versatile career, there is no better option than building your career in digital marketing.

Easy To Start

Building a career in this field is relatively easy because you do not need to go to college for another degree to start your career in digital marketing. Suppose you are a science student who has pursued engineering but now wants to switch to digital marketing. All you have to do is to apply for a diploma or certification course in digital marketing, learn and enhance your skills, and apply for a job based on your interest.

Get Better Paychecks

Since this field is growing effectively and the demand for digital marketers is quite high, you can expect a flexible pay scale in this field. The average paychecks of digital marketers in India are pretty efficient, and you can expect more benefits based on your experience and capabilities. As per the resources, the experts can expect more than one lakh per month based on their expertise.

Which Digital Marketing Skills Are In The Most Demand?

Here is the list of the most demanded skills for starting a career in digital marketing:

Search Engine Optimisation

SEO is one of the essential aspects of digital marketing that helps the business grow and rank high in search engines to reach maximum customers. Hence, it is crucial to be keywords specific while uploading your content online because Google’s algorithm keeps changing with time. In short, to become a successful digital marketer, you need to understand SEO, recent trends, upgrades, algorithms, ranking factors, techniques, etc.

Content Marketing

Search engine optimisation is not enough to attract audiences; what you sell to them is equally important. No campaign can succeed without putting quality content, be it visual or written. A company needs to stay relevant and provide value in every piece of content uploaded on its platforms, such as the company’s website, social media, blogs, etc. Here comes the question, how do you write compelling content? To impress your audience with your content, you must do extensive content research and strategic thinking, sell something unique, and do better than your competitors.

Marketing Automation

Marketing automation is the most required digital marketing skill, which is more about technology and software. It is about optimising software to simplify and computerise marketing activities. In simple words, it finds out the potential customers and leads and automates the process of transforming them into purchasers. It is done via website notifications, pop-ups, push notifications, SMS, and email marketing. It is important because it boosts overall sales and creates awareness about the brand with a large user base of customers. To start your career in digital marketing, you must have advanced marketing skills and software knowledge.

Social Media Marketing

Social media is a must-have skill in today’s world of digital marketing. It has become a hub for public conversations to convey messages to audiences. Modern businesses understand that social media plays a huge role in consumers’ lives and positively impacts business growth and profitability. As per the stats, 54% to 60% of consumers use social media platforms to search for products. It reflects their intention to purchase the product. Therefore, to become a digital marketing professional, you need to understand the concept of various social media platforms, strategies, copywriting, paid ads, hashtags, etc.


Analytics is another fundamental digital marketing skill. It helps in evaluating the success of campaigns and strategies you implement. It is important for enhancing and optimising sales and creating on-time solutions. Digital marketing can never succeed without analytics since a lot of information is available daily, and keeping a record of it keeps the marketer in the loop.  An effective specialist will analyse every piece of data to make the right business decision.

Website Development

Website development plays an essential role in digital marketing strategy. It is the representation of your products and services to your customers. A well-created website is the heart of a brand, and after going through all the essential aspects of the digital marketing plan, your website can help you acquire those goals effectively. It is one of the most demanded skills you need to be an expert at to start your career in digital marketing.

Email Marketing

Email marketing has been around for a long period, and many professionals still consider it an authentic way of marketing. As per the resources, 81% of digital marketers still use email marketing to reach their target audience. It is beneficial because it lets you connect with the consumers, helps you reach new clients, and keeps them engaged in your brand. It increases conversions, generates leads and boosts overall sales. So, to become a successful digital marketer, it is essential to become an expert in email marketing.

Understanding Of Targeting Audience

It is vital to understand your audience and their behaviour to fulfil their requirements. Understanding your target audience will help you make decisions in various marketing segments. With this, you can reach out to audiences interested in your products. However, you should know that the target audience can change based on the campaigns. Hence, you can conduct surveys as per your product and marketing elements to understand their behaviour.

Basic Designing And Creative Skills

We have already mentioned the importance of campaign marketing for a brand’s overall success. Campaigns include not only written content but also visual content. Therefore, to enhance your brand’s visual appearance,  you must be skilled at designing multimedia elements, such as creatives, social media posts, posters, flyers, brochures, etc. You need to excel at software applications used to create these elements. Some popular designing and editing tools are Adobe Photoshop, Adobe Premiere Pro,  InDesign, Adobe Illustrator, Canva, Procreate, etc.

How To Start Your Digital Marketing Career?

Kickstart your career in digital marketing by following these steps:

Learn The Basics Of Digital Marketing

For beginners, the first step is to learn what digital marketing is and how it works. It is a broad field, and you need to understand many essential components before starting your career in digital marketing.

Apply For Certification, Diploma Or Degree Courses

If you have difficulty learning the basics or want to learn an advanced level of digital marketing, you can apply for a degree, diploma, or certification course.

Familiarise Yourself With Digital Marketing Tools

Digital marketing is dynamic and includes diverse fields such as designing, content marketing, website development, etc. To master it, you must learn various digital marketing tools based on your skills and interests.

Create Your Own Website

No employer prefers hiring candidates without relevant skills. Hence, you can start by creating your website and practising every marketing technique to get a hold of it. Choose a field you are passionate about, and test and learn different marketing strategies to get better at it.

Apply For Internships/Jobs

It is another way to build your career in digital marketing. By applying for internships and jobs in a company or marketing agency, you can get practical experience of how a company works.  However, before applying for a job or internship, do your homework by researching the company you are applying for.

How Digital Marketing Take Over Traditional Marketing

Traditional marketing still stands in the business, but digital marketing is winning the game. According to the resources, 90% of Indian brands spend more than 15% of their marketing and promotion budget on digital marketing. One reason can be that digital marketing is one of the most effective ways of communicating and marketing brands to the target audience. 

Here is the comparison between traditional and digital marketing to give you in-depth insight into how digital marketing has become an ultimate marketing option.

Comparison based on Traditional Marketing  Digital Marketing 
Definition  This type of marketing uses TV, newspapers, billboards, broadcasting, magazines, etc., for promotion purposes.  It is the process of marketing products and services using the Internet and social media. 
Engagement  Comparatively low  Relatively high  
Conversion  Slow  Fast 
ROI Measuring  Complicated to measure  Simple to measure  
Nature  Static   Dynamic 
Effectiveness  It is more expensive and less effective It is less expensive and more effective 
Targeting  Standard  Keeps changing  
Tracking   It cannot be tracked  East to track via surveys, views,  etc. 
Edits/Tweak  Not possible once the ads are released  Changes can be made anytime (Selectively) 
Communication  Mostly one-way communication  Always a two-way communication 
Results  Slow results  Quick results 

As you can see, conversion rates and effectiveness of digital marketing are relatively high compared to traditional marketing. It also shows quick results, which enables the employer to see if their strategies are working successfully or not and modify them accordingly. Besides this, it is cost-effective, less time-consuming, and brings more consumer engagement. So, these are some aspects that make digital marketing a better option in today’s world.

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