Unknown to many job seekers, most recruiters, after going through a candidate’s resume, tend to look them up on job-oriented social media platforms, especially LinkedIn. In fact, 2016 data showed that as many as 87% of recruiters use this online platform to screen candidates.
So, if you are a working professional, you absolutely must have a LinkedIn profile.
Following are the reason why you must have a digital footprint on LinkedIn:
- Recruiters need to see proof that you are who you say you are.
- Recruiters need to check your skills and accomplishments.
- Recruiters want to view your work history where they’ll have links to your previous companies.
Now, for a jobseeker, apart from socializing, the main reason one joins LinkedIn is to find a job, So, to make that happen, one needs to make his profile easily discoverable and visible to recruiters. How exactly is one supposed to do that?
In this blog, we are going to share a few tips on how to optimize your LinkedIn profile.
LinkedIn Profile Optimization tips
Unlike Instagram or Twitter where you can use funny or hot profile pictures, LinkedIn is not a place for that. Everything has to be professional. Use a picture where you are wearing formal or semi-formal attire. Ensure that your hair is neatly arranged and that you don’t overuse makeup or overdo your jewelry. When recruiters go to your profile, your profile picture is where they will be able to make their first impression of you. No recruiter will take someone who is wearing bikinis or graphic cuss words on their shirts seriously. So, if possible, take a headshot.
The headline is where one adds his/her job title. However, if the position you are currently holding is the only thing that you want people to know you by, you could be a little creative. For instance, after your job title, you could add your interests or relevant keywords.
Example: Content Writer l Social Media Executive l Copywriter.
If you highlight other skills or titles, ensure that they are mentioned in not more than two lines.
Be creative and informative when drafting your profile summary as it is basically a summary of your professional life and interests. This LinkedIn bio or ‘About’ section is where you get to showcase your skills, interests and achievements. In order to stand out, it must be informative and brief. A long summary will only bore and waste the time of the reader. If possible, add your area of expertise or skills using bullet points. Ensure that they are grammatically correct with no spelling mistake.
Work Experience Section
Now, this section is where recruiters usually navigate to once they open your profile. It is imperative that you add your work experiences – job title, name of the company, duration of your time there as well as your roles and responsibilities. Now to optimize your profile, write 5-10 bullet points briefly explaining your key responsibilities and add any awards or achievements. Ensure that you list your experience in chronological order. If possible, try to add numbers and results to your points to make your profile look more professional.
Unlike profile pictures, you do not need to add a professional-looking picture of yourself. In fact, you do not necessarily need to upload your picture at all. This is your chance to be creative and add an image that best describes you and your professional life. For instance, upload an image of your work, if you are an artist. Or, if you are a writer who loves to read and write, there are many minimalist images of books and laptops online that will give your profile an appealing look. Inspirational quotes would also make for a good cover picture.
Skills and Endorsements
Highlighting your skill sets is a must to let recruiters know what you do. Now, some recruiters may not believe that you possess all the skills you’ve mentioned on your profile. So, the best way to assure them of authenticity is to ask for skills endorsement from your present and ex-colleagues and employers.
Social media is one of the important tools to build professional network and find the best job opportunities, and LinkedIn being one of the most popular social media platforms, we hope the above mentioned information makes you stand out among other candidates and get the job of your dream.