Scope of Digital Marketing as Career in 2021

image of Scope of Digital Marketing as Career in 2021

Making big bucks depends on how well you advertise your brand and your products. As we now live in a digital world, the rules of advertising have changed. In the past, ads were done through means such as radio, newspapers and televisions. But as technology advances, we can now do and see almost anything and everything in our smartphones. No longer do most people read newspapers or watch televisions because many apps have been launched to simplify their usage and make life easier for us all. Even daily newspapers such as Times of India and The Hindu Times now have their own apps. 

So, how exactly are the brands now advertising their products in this digital age? Well, the credit goes to digital marketing. 

What exactly is digital marketing?

Wikipedia gives a simple yet informative explanation: “Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”

Digital marketing has many types and coverages such as Influencer Marketing, Content Marketing, Search Engine Optimization (SEO) Marketing, Pay-per-click (PPC), Social Media Marketing Platforms, Email Marketing and Affiliate Marketing.

You may follow celebrities such as Kim Kardashian and Kylie Jenner on Instagram. They are part of the influencer marketing as high-end brands approach them to advertise their products on their Instagram stories or posts. Kylie Jenner reportedly makes over $1.2 million (87,537,480 INR) for a single post. Now, that’s how you utilize social media marketing. 

Why is digital marketing important for brands? 

Here are some of the top reasons why:

  • Brand awareness
  • Cost-effectiveness 
  • Wider reach
  • Targeting the right audience 
  • Better conversion rate. 

Scope of digital marketing in India

Digital marketing is only getting bigger and better. The coronavirus pandemic has forced many companies to shift to digital marketing in order to advertise and market to the right target audience. Internet users have also increased. This means that companies will have wider reach. The demand for digital marketing professionals remains high in this global market. 

Digital marketing is a relatively new subject as it was only widely popularized in the 1990s. As such, it comes with a big scope for people who have interests to seek a career in this field. 

Careers in Digital Marketing in 2021

Content Marketer:

If you have a knack for writing and believe that your content will be engaging enough to reach potential and existing customers, this role is perfect for you. 

Must- have skills to be a Content Marketer:

  • Writing skills
  • Communication skills 
  • Research skills
  • Content creation skills
  • Editing skills
  • SEO skills
  • Content promotion skills
  • Data analysis skills.

Digital Marketing Manager:

A digital marketing manager oversees projects and make sure that the company’s digital marketing campaigns are executed smoothly from the beginning to the end 

Must- have skills to be a Digital Marketing Manager:

  • Strategic thinking
  • Data analysis skills
  • Understanding of paid social media advertising 
  • Ability to manage Email marketing campaigns 
  • Knowledge of SEO
  • Communication skills
  • Knowledge of digital marketing tech tools and platforms 
  • Expertise in social media marketing 
  • Ability to stay updated with latest digital marketing trends.

Web Designer:

A web designer designs, codes and modifies websites to make them enticing enough to keep customers interested and give them a user-friendly experience.

Must- have skills to be a Web designer: 

  • Efficiency in JavaScript, HTML, CSS, etc.
  • Knowledge of UX and UI
  • Communication skills
  • Experience or skills in graphic designing
  • Interpersonal skills
  • Technical skills 
  • Critical thinking skills 
  • Patience and ability to handle feedback 
  • Designing skills 

SEO Expert:

In order to promote a website to have wider reach and ROI, companies need an SEO expert to get web traffic on the website by ensuring that the content posted is search engine friendly and that proper keywords are labelled. 

Must- have skills to be an SEO Expert:

  • Critical thinking skills
  • Communication skills
  • Writing skills
  • Proper knowledge of SEO and its concepts 
  • Technical skills 
  • Programming skills
  • Analytical skills
  • Knowledge of Excel
  • Adaptability 

PPC/SEM Expert:

Pay-per-click (PPC) refers to paid advertisements on the internet through means of utilizing Google AdWords or Bing Ads. A PPC/SEM expert is in charge of planning and optimizing the success of online advertising campaigns.

Must- have skills to be a PPC/SEM Expert

  • Ability to perform keyword research
  • Manage organic/inorganic search campaigns
  • Excel skills 
  • Ad creativity 
  • Understanding of audience engagement metrics
  • Communication skills 
  • Statistical skills 
  • Analytical thinking 
  • Attention to detail. 

These are some of the “In Demand” profiles in Digital Marketing. With most of the businesses moving to digital platforms, the scope of Digital Marketing is going to increase further. We hope this article helps you in understanding digital marketing and its scope as a whole.

Search Articles

Categories

Recent Blogs

  • Top 10 Best job portals in India in 2023
    Feb 6, 2023
  • Top 10 Highest Paying Jobs in Mumbai
    Jan 20, 2023
  • Top 10 Highest Paying Jobs In Bangalore
    Jan 16, 2023
  • Top 10 Highest Paying Jobs In Delhi 2023
    Jan 9, 2023
  • 6 Basic Rules for Resume Writing
    Dec 30, 2022
  • How To List Certifications on Resume (With Examples)
    Dec 28, 2022
  • What is a CV?
    Nov 28, 2022
  • What Are Interpersonal Skills? Importance & Examples
    Nov 9, 2022
  • How to Write Profile Summary for Freshers?
    Nov 7, 2022
  • How To Write a Follow Up Email
    Nov 4, 2022

Latest videos

Looking for a job?